An animated video is a visually appealing and versatile marketing tool for reaching a large audience. It's approachable and easy to make. It can also be designed to complement your company's visual identity and tone of voice. Whether you are a business owner or an entrepreneur, animation videos can make a significant difference. So, what are you holding out for? Invest in animation video services to give your company a much-needed boost.

Did you know that just adding an animated product video to your landing page can increase conversions by 80%? People like to watch videos to learn about new products and services. Because of this, video has become one of the most popular types of internet traffic. Let’s dive in to learn how film and video production companies are helping businesses by creating creative animated videos to enhance their marketing strategies.

5 Good Reasons to Use Animated Video

Boosts Conversion Rate

When users see video content on a website, they are 100% more likely to stay on that website rather than leave. Furthermore, 64% of people are more likely to complete an action after watching a video, whether it's filling out a contact form or making a purchase.

When you use animation to explain the benefits of your product or service to a user, they are more likely to watch the entire video rather than read the content on your website. As a result, your message can be delivered in a more engaging manner, while the user learns more about your company. Including a call to action at the end of the video is an excellent way to encourage them to take additional action.

Animation Can Bring any Idea to Life

Because animation allows for endless customization and creativity, you can easily bring any story or message to life. Unlike live-action, there is no need for large, elaborate sets or special effects.

Creates Lasting and Memorable Impression

By employing more creative forms of advertising. Businesses and brands benefit from leaving a lasting impression on current and potential new customers. Businesses can provide more information about their goals, values, and intentions. As a result, their customers have a better understanding of who they are as a company. Aside from what they stand for and how they can help customers.

Animated Videos are Fun

Businesses are always looking for new ways to connect with their clients. What could be more effective in terms of a marketing strategy than a visual effect? 

What's not to love about having complete creative freedom and seeing your ideas come to life? When your brand is having fun with a topic or is enthralled by a story, that enchantment spreads. Audiences can't help but mimic your playful spirit, and they'll remember the experience rather than just enjoy it. Video has been shown to increase recall by 15% or more.

Animation Delivers Emotion to Your Message

Animation excels at blending emotion and storytelling. Capable of creating strong characters and narratives that connect with audiences on a fundamental level. For businesses looking to engage their audiences on a deeper, more personal level, an animation is a powerful tool.

The combination of sound, visuals, and story is a potent combination that will resonate with viewers.

Conclusion: It is clear that animation has tremendous growth potential. We recommend you visit Lime Content Studio to see the full range of animation services they provide to businesses.